DT: d.school vs. Ideo

“Can we evolve fast enough to change ourselves; change our fate. Is the future truly set?” –  Charles Xavier 

d.school and Ideo have slightly different Design Thinking processes. But they are pretty much the same. Bear in mind that the folks who started Ideo came from d.school. 

I personally like the d.school approach (top) as the entire process is spelled out. It just seems creative. The Ideo approach (bottom) has been formalized for those of business or technical background in my opinion. What do you think?


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